Tommy Taylor has been appointed manager of Southern League Premier Division club King's Lynn. He takes over from caretaker boss Robert Taylor who will remain at The Walks.
And the new boss wasted no time in issuing a warning to the club's under-performing players - shape up or ship out!
The 53-year-old takes charge of a side currently second-from-bottom, but the new man promises his reign begins with a clean slate.
"Lynn were a massive club years ago," he said. "The challenge has to be getting back to the same level. That will take a lot of hard work, and the players will have to bear the brunt of it. Those who do not want to do that, we will say 'cheerio, and get some fresh ones in.'
"Everybody will get a good crack of the whip and if they meet my expectations then fine - if not then they will no longer play for the club."
Chairman Ken Bobbins believes Taylor's experience will prove vital after the turmoil of recent weeks following the departures of former bosses Kevin Boon and Darren Bloodworth.
"Tommy has managed in the Football League and played at the highest level," he said. "We had two or three front runners but Tommy was the board's choice to bring the best out of our present squad. The club believes we still have the players to take us into the playoffs. The important thing was to find someone who can come in, take a long look at the playing staff and get it going on the pitch.
"King's Lynn is a big club with fantastic support. Everything is geared now to push forward and we hope Tommy's appointment can be the start of that process."
Taylor twice guided Orient to the old Third Division play-off final but resigned from his last job at Nationwide Conference National outfit Farnborough Town exactly a year ago.
After spending five months working in Jamaica he felt the time was right to get back into the English game.
Taylor the player had a distinguished career, spanning 13 years and 633 appearances at Orient and West Ham.
Taylor's managerial career has taken him to Cambridge United, Leyton Orient, Darlington and Farnborough. He twice reached the semi-finals of the Division 3 playoffs as a manager with Orient in 1998/99 and 2000/01.
His playing career included two spells at Leyton Orient and eight years with West Ham, with whom he won the FA Cup.